Pay Per Click (PPC) or Search Engine Optimization (SEO): Which One Should You Use? (Part I)

Pay Per Click (PPC) or Search Engine Optimization (SEO): Which One Should You Use? (Part I)

Establishing a strong online presence and driving website traffic to your online sites requires using various marketing strategies and methods. Two of the most popular and widely accepted strategies are PPC and SEO. You might be wondering which one deserves the most attention and marketing dollars. Before answering this question, we will cover the pros…

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Social Media Optimization 101

Social Media Optimization 101

Social media plays a vital role in the daily lives of people and can be a powerful marketing tool when you implement social medial optimization (SMO) into your online marketing strategies. It is important to keep in mind SMO is not the same thing as search engine optimization (SEO). Although, SMO does correlate and tie…

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